Does AI actually build real workout plans, or is it just marketing?

The skepticism is fair. Plenty of apps slap an "AI" label on the same thing as always: a quiz at signup, then a fixed plan that never changes unless you edit it by hand.

The real difference shows up AFTER week one. If you missed a session, something bothers you, or an exercise isn't working for you -- an app that's actually training you lets you change the routine without starting over, not just the day-one plan.

In Gojan the routine isn't a fixed document: you talk to the coach and it changes your saved routine -- swaps an exercise, moves the days, adds or removes exercises -- when you missed a session or something bothers you. You choose the weights yourself.